Free template
UGC contract template
Copy it, fill in the brackets, send it with your quote. It covers the terms brands most often leave vague: usage rights, paid-ads whitelisting, exclusivity, revisions and payment.
Usage rights are a licence, not a sale
Define channels, territory and duration. When the window ends, so does the brand's right to use your face — unless they pay again.
Whitelisting is priced separately
Running ads from your account is a different product from making the video. Time-box it and bill it per period.
Exclusivity has a cost
Name the competitors and the period, and attach a fee. Vague exclusivity can block you from a whole niche.
AI & likeness protection
A short clause stops your face or voice being cloned or reused synthetically without your consent.
The template
UGC CONTENT AGREEMENT
This agreement is made on [DATE] between:
Brand: [BRAND LEGAL NAME], [ADDRESS], [TAX ID] ("Brand")
Creator: [CREATOR NAME], [ADDRESS], [TAX ID] ("Creator")
1. DELIVERABLES
Creator will produce: [NUMBER] x [FORMAT, e.g. 30-45s vertical video], [NUMBER] hook variations, [RAW FOOTAGE: yes/no].
Brief, product and key messages: [LINK OR SUMMARY].
Delivery date: [DATE]. Delivery via: [GOOGLE DRIVE / PLATFORM].
2. FEES AND PAYMENT
Content fee: [AMOUNT + CURRENCY] for the deliverables in section 1.
Add-ons: hook variations [AMOUNT], raw footage [AMOUNT], rush delivery [AMOUNT].
Payment: [50]% on signature, [50]% on final delivery, within [14] days of invoice.
Late payments accrue [INTEREST]% per month. Free product is not part of the fee.
3. REVISIONS
Fee includes [1–2] rounds of revisions requested within [5] days of delivery.
Revisions must stay within the original brief. New concepts or reshoots are quoted separately.
4. USAGE RIGHTS (LICENCE)
Creator grants Brand a non-exclusive licence to use the content:
- Channels: [BRAND ORGANIC SOCIAL / WEBSITE / EMAIL / PAID ADS]
- Territory: [WORLDWIDE / COUNTRIES]
- Duration: [30 / 90 / 365] days from first publication.
Use beyond these channels, territory or duration requires a new licence fee.
Creator keeps ownership of the content and may show it in their portfolio [after DATE / after launch].
5. PAID ADS & WHITELISTING
[NOT INCLUDED] / [INCLUDED for [N] days at [AMOUNT] per [30] days]
If included, Brand may run ads from Creator's account (Spark Ads / partnership ads) only for the approved content, and access ends automatically at the end of the period.
6. EXCLUSIVITY
[NONE] / Creator will not create content for [DIRECT COMPETITORS: list] for [N] days from delivery, for an exclusivity fee of [AMOUNT].
7. IMAGE RIGHTS AND APPROVALS
Brand may not edit the content in a way that changes its meaning, or use Creator's name, face or voice outside the licence above.
Any AI alteration, voice cloning or synthetic reuse of Creator's likeness requires separate written consent.
8. DISCLOSURE
Both parties will comply with advertising-disclosure rules in the territories where the content runs.
9. CANCELLATION
If Brand cancels after work has started, [50]% of the content fee is due. If cancelled after delivery, the full fee is due.
10. GOVERNING LAW
This agreement is governed by the laws of [COUNTRY].
Signed:
Brand: ____________________ Date: ________
Creator: __________________ Date: ________This template is a starting point, not legal advice. For large or long-term deals, have it reviewed by a lawyer in your country.
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